Monday, May 24, 2010

Preparing for a trade show

A trade show is a special event where many vendors, retailers, manufacturers, and sellers of various merchandise gather together at one location to display their merchandise. There are certain basic items that you may need when planning trade show displays.

Keep in mind that buyers may be interested in knowing more about your current or upcoming products, so you must have sufficient print out materials to give them. Some of the items you may consider on your list are display truss which are used for exhibits, logo floor mat that largely displays the name of your company, and of course the main item a exhibit booths. You may also need banner stands, cabinets, exhibit counters, light boxes, table covers, flyers and literature holders.

The trade show is your one time event to impress the consumer of what your company and products is all about so be prepared to give demonstrations and if possible have some samples of your products on hand to give out as souvenirs

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